Mobile Advertising is a method of advertising that appears on mobile devices such as smart phones or tablets and PDAs which have wireless connections.
'Ads' can be as text via SMS, or banner advertisements that appear embedded in Mobile website, in mobile games or in downloaded apps.
Your ads had been clicked!!!
Mobile users click more ads than they would on a computer. Stats show 8 out of 10 people click on the ad appearing on their mobile phone.
Oh how much you like that ?
Mobile advertising hence, can boost your website traffic to a huge level. It works pretty much in the form of Pay-Per-Click and has more scope of visibility and clicks.
Mobile Advertising technology it is used by alot of companies in the world such as Google, Youtube and Facebook. Adjusts mobile advertisements based on many options such as geographic location, individual's web browsing history and data collected by online shopping habits.
Mobile advertising has a wide range of options that you can use depending upon the type of advertisement such as your target market and the visibility you want.
Mobile Advertising options:
Mobile Web Banner
Mobile Web Poster
Ads within an app such as games or any software
Ads within an videos or images etc
Types of Mobile ads:
Click-to-download ads: A click will be directed the user to the Appstore (iTunes or Google Play)
Click-to-call ads: The user will call a phone number by clicking the button or number.
Image text and banner ads: A click opens user browser and re-directs the user to a page
Mobile devices typically have small screens that is why this form of digital advertising is usually being concise and optimized to be compatible for small displays.